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Reiss finished 2010 on a high, having been recognised globally when Kate Middleton chose to wear Reiss in one of her official engagement portraits, resulting in extensive coverage and increased brand interest and awareness internationally. The global expansion continued further with locations opening in Dubai, and Moscow and Copenhagen.Īlways sartorially savvy, Reiss introduced a Personal Tailoring service in 2010, launching a made-to-measure suit of Savile Row quality, but with a cost from £550, only £100 more than its most expensive off-the-peg suit. West Broadway was followed shortly with stores in Bleecker Street and Columbus Avenue in NY, Boston and the iconic LA store on Robertson.
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In 2005 Reiss announced a targeted global expansion with the first of its US stores opening in New York's West Broadway, which later went on to win Best International Store for its innovative design. The Reiss expansion strategy continued and in 2000 along with the opening of key London flagship store, Kent House, Reiss launched its highly-anticipated first womenswear collection. By the early 90s Reiss had an expansive store portfolio including key London locations such as King’s Road and Bond Street and out of London shopping hubs such as Glasgow and Manchester. Since its foundation in 1971, David Reiss recognised a niche in the market for affordable premium quality tailoring and opened the first Reiss store on Bishopsgate in London's thriving financial capital.